Jihane K. Bouziane

Founder of Insights Vortex

With over 20 years’ experience leading strategic marketing insights and in AMET region, I have accumulated an unrivalled wealth of understanding about consumers behaviour, brands, communications and what makes people in our region tick to drive brand preference and growth.
I have created Insights Vortex, an Insights and Strategy & Insights Boutique Agency specialising in decoding and contextualising consumers behaviours and preferences.
My passion for the Arab and African consumers enables me to co-create winning strategies relevant for our region to drive business growth. With excellent technical skills and a proven ability to manage complex projects & demanding stakeholders, I had the privilege to make an impact on major multinational brands.
I have the privilege to collaborate with a team of excellent subject matter experts in market research, AI and field operations to make every project successful.

Areas Of Practice

How can we Help You

We create online community panels which are tailored to your needs and your target consumers. We allow you to turn your audience into a community of co-creators and brand advocates. Your consumers community becomes your go to for exploring product innovation, evaluating concept ideas, discovering reactions to your communication. You will have your target consumer’s feedback and opinion at your fingertips.

We offer an extensive full range of qualitative and quantitative methodologies independently or jointly depending on the project requirements. Our pool of expert consultants who are experts in the different methodologies es gives us an advantage in integrating research findings involving multiple methodologies.

We help you untangle the data overload that your teams might experience. We create a customised program to curate the data you have access to and turn them into insights through co-creation workshops . The program will allow your team to come-up with clear actions.

Training programs to the marketing and sales teams to improve and nurture their ability to identify insights from the different data source available (Market shares, Penetration studies, Consumption panels, Usage and attitudes, concept evaluation…etc) . The program will be tailored to the teams members and their seniority.

Consulting Strategy & Insights Boutique Agency.

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Thank you for your trust

Jihane is a consumer insights guru who truly puts her consumer at the heart of EVERYTHING she does. What makes her unique is her passion to unlock consumer insights and strong knowledge of consumer and market trends. She always has a strategic lens and will not leave any business question unanswered. I worked with Jihane for more than 6 years and we launched some of the best products and campaigns together!

Nora Torky
Senior Marketer and Strategist - FMCG and Retail

While working with Jihane, she helped me identify the target audience for a [LISTERINE brand] product launch. She went beyond the obvious statements from the research and instead helped the team consider consumers true beliefs and motivations. Her insights work undoubtedly helped us mine through vast data and select the right target audience based on deep consumer insights.

Lorraine Singer
Senior Marketer and Strategist - FMCG and Healthcare

Jihane is one of the brightest, most determined people I've ever met in the professional realm. She is hard-working, enthusiastic, and very resourceful. Our business relationship spans years and She has consistently impressed my with her creative thinking and out-of-the-box approach and solutions, coupled with a solid knowledge of the research industry. I have learned a lot working with her and I wish her all the best going forward.

Louay Sayaf
Senior Expert in Field Operations

I had the great pleasure of working with Jihane for several years during my stint servicing J&J. Jihane's experience across a wide set of categories, her ability to link insights (both qualitative & quantitative) to a larger story and providing meaningful direction to the brand are irreplaceable. She is a wonderful insights partner. What I admire about her the most, was her openness to absorb multiple viewpoints and engage in strategic discussions. Her ability to managed all stakeholders with ease and direct impactful outcomes was admirable. Most of all, a fun and humble person to work with. I wish Jihane continued success in her career!

Roshni Sakhrani
Consumer Behaviour Expert

I thoroughly enjoyed my time working with Jihane K. Bouziane, and came to know her as a truly valuable asset to our project. She has a strong analytical and problem-solving skills, as well as the ability to think creatively and strategically. Mrs Bouziane is able to analyze data from a variety of sources and use it to inform the clients and internal stakeholders recommendations and decisions with an excellent communication and presentation skills. In addition to her strong management skills to ensure that projects are completed efficiently ans effectively, Mrs Bouziane has a deep knowledge in FMCG and New Tech industries. It was good working with you!

Reda Ben
PR and Communication Senior Professional